Environmental values and identities at the personal and group level

Environmental values and identities, at the personal group level, motivate individuals’ climate actions. Many individuals report having strong environmental self-identities, thus appear personally motivated to support take action. To achieve society-wide action, we argue that it is critical fully use this motivational base for action by, instance, emphasizing benefits of actions reminding people their past pro-environmental Individuals’ perceptions others’ endorsement are, however, more negative, which may inhibit consistent Making aware others also strongly value environment could be a strategy particularly are not motivated.